The objectives of the Great Yarmouth Town Centre Partnership are straightforward enough. The three key elements are:
- Safety and Security
- Promotions and Events
- Business Development
Within the three elements, we have identified specific objectives where a coherent and co-ordinated approach will achieve benefits for members and the town as a whole.
Creating A Pride Of Place
Encourage renewal through improvements to security, information and the physical environment so that more people choose to live, work, visit and spend their leisure time in and around the town centre
- Safer streets
- Better information
- High quality streetscape
- Well-kept streets
- Building upkeep and conservation
- Improved shop fronts
Coping With The Car
Manage accessibility to the town recognising the needs of all users and the potential of all models of transport
- Easy access
- Convenient and safe parking
- Welcoming signs
- Responsive public transport
- Easy and safe walking and cycling
Improving The Shopping Offer
Further develop the town by stimulating more investment
- Attract new stores
- Better information for potential investors
- Communication with the business community
Good Choice Good Value
Promote the town to consumers as a primary shopping destination
- Build the brand image
- Customer loyalty
- Communicate with customers
Working Together For The Common Good
Foster a spirit of co-operation to co-ordinate activity throughout the town centre
- Events and attractions
- Target streets
- Customer care
- Co-ordinated approach
Measurement and Management
Provide a customer focused and competitor related basis on which to set priorities for action and improve our overall offering to the public
- Quantitative indicators
- Qualitative benchmarks
