About the GYTCP

The Partnership was established in 1997 to work with all stakeholders to make Great Yarmouth Town Centre a more vibrant and attractive place to work, shop and live. The Town Centre Partnership (TCP) is a not-for-profit organisation funded by local businesses and supported by Great Yarmouth Borough Council, Norfolk Police and Norfolk County Council. In 2006, town centre businesses voted in favour of the formation of a Business Improvement District (BID), which led to the formation of the Great Yarmouth Business Improvement District (gyBID) which has recently been renewed following a third successful ballot to deliver the projects and initiatives summarised below until 2021. 

The objectives of the Great Yarmouth Town Centre Partnership are straightforward enough with the main elements being around promoting a Clean & Safe and Friendly town centre:

A Clean and Safe town centre
CCTV, a retail radio link, Street Wardens, shared intelligence, Secure Incident Reporting and Community Engagement System (SIRCS), exclusion orders and civil recovery have played a significant role in reducing crime and anti-social behaviour in the town centre as part of the Town Partnerships ShopSafe scheme. The success of this combination of measures has resulted in significant reductions in business crime, anti-social behaviour and street damage in the town centre and gyBID area, therefore promoting a much safer environment for people to work and visit.

A Friendly town centre
Raising the profile of Great Yarmouth Town Centre as an exciting shopping destination is a key aim for the TCP and gyBID. Frequent high quality events and promotions in and around the town centre are a vital part of maintaining the attraction for visitors. Christmas and Summer are the high volume trading periods for the town centre and the Partnership maintains a significant level of events and marketing at these times, however, the importance of seeking to bring new events at other times of the year has not been overlooked. Training courses and access to business support for town centre traders is also a key role for the TCP in promoting a ‘Friendlier' town centre.

Further details of the gyBID projects and initiatives and the improvements they are bringing can be found can be found at http://www.gybid.co.uk/. Our members are all committed to ensuring that the town centre is the main focus of quality retailing and service in Great Yarmouth. Business members can log in at the top of this page to update their business details. For more information contact us.


Use any of the Great Yarmouth Borough Council town centre car parks and spend £10 or more in one transaction at participating retailers to get the equivalent cost of 1 hours parking discounted off your purchase*

*On redemption of voucher from ticket machine, T's&C's apply

Click here for details

24.11.17 - Christmas Light Switch-On
Christmas in Great Yarmouth gets officially underway on Friday as Her Worship the Mayor of Great Yarmouth, Councillor Kerry Robinson Payne, takes to the stage to switch on the towns festive illuminations and Christmas tree lights. The Mayor will be joined by her special guest, the Michelin Star Celebrity Chef Galton Blackiston, to assist her in pushing down the all important Christmas Lights plunger.  The ceremony will form part of an evening of entertainment from 5.30pm with live music and a roof top firework display that coincides with the first day of the annual Great Yarmouth Christmas Fayre and the opening of the real ice rink in the town centre. The entertainment takes place on The Beach Soundstage which has been moved this year along with the Christmas Tree to the market place on the north side of the covered market as its normal location in the market square is occupied by the real ice rink. There will be live singing and dancing from local theatre and dance schools ‘Centre Stage’ and ‘Iceni’ plus some upbeat Christmas tunes from top local pop artists Penny Hannant and Gaby Starbuck to warm up the crowd ahead of the countdown shortly before 7pm. Making the introductions and keeping an eye on the time will be The Beach, Radio Norwich and North Norfolk Radio presenters Rob Chandler and Paul Carter. Rob makes a welcome return to the Christmas Lights event having presented it for a number of years with former radio colleague Chrissie Jackson. Her Worship the Mayor and special guests will take to the stage to join in the countdown which will take place at 7.00pm with the switch on of the Christmas Lights immediately followed by a fantastic pyrotechnic display from the roof of Market Gates shopping centre. The live music will continue after the fireworks with a performance from the Invidia Voices Choir whilst town centre shops and Christmas Fayre stalls in the Minster and on the market place will be open until 8pm.   Free parking is available in all Borough Council town centre car parks from 4.00pm (except the Market Place) and the ice rink will be open for last admissions until 9pm.
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Gallon Pot
Gallon Pot