First Hour Free

Whilst all of the town centre Borough Council car parks are free from 4pm, a number of town centre retailers are offering a discount to their customers to cover the cost of an hours parking as part of the "First Hour Free" initiative.

Use any of the Great Yarmouth Borough Council town centre car parks and spend £10 or more in one transaction at participating retailers to get the equivalent cost of 1 hours parking discounted off your purchase*

"First Hour Free" participating retailers

  • Boots - Market Gates
  • Ponden Home - Market Place
  • Mocha - Regent Street
  • Coleman Opticians - Regent Street
  • Arcade Florist – Victoria Arcade
  • Specsavers - Market Place
  • Greggs - King Street 
  • Edinburgh Woolen Mill - Market Place
  • Garlands – Market Row
  • H Samuel - King Street
  • Judith Fisher at Brahams – Market Row
  • Hair Chair – Market Row
  • Cox & Son Jewellers - Northgate Street
  • Urban Oasis – Market Gates Road
  • Normans – Market Place
  • Bubblegum Boutique – Victoria Arcade
  • Jany Pets – Deneside
  • Cox & Son Jewellers - Market Row
  • Palmers Department Store – Market Place
  • IJustWanna...Candy - Regent Street
  • Army & Navy Store - King Street
  • Psychic Corner - Victoria Arcade
  • Instant Furniture - Market Row
  • Ultimate Glitz - Victoria Arcade
  • S & L Dearn Fruit and Veg stall - Yarmouth Market
  • Strictly Photography - Victoria Arcade

*Discount worth £1 against a minimum single transaction of £10 on redemption of voucher supplied with pay and display parking ticket. Voucher valid on day of issue only and can be used only once at retailers displaying the “First Hour Free” poster.

How to claim your “First Hour Free” discount

When paying for your parking up at any of the town centre car parks operated by Great Yarmouth Borough Council a 2nd ticket will be provided by the machine in addition to the normal pay and display ticket. Take this 2nd ticket with you when you visit any of the shops participating in the “First Hour Free” scheme. These are listed above and will be displaying a poster indicating that they are part of the “First Hour Free” initiative. When making your purchase of £10 or more remember to hand the 2nd ticket to the sales assistant to claim your discount. The assistant will retain this ticket and discount your purchase by £1 which is the cost of one hours town centre parking – your “First Hour Free”.