First Hour Free

Whilst all of the town centre Borough Council car parks are free from 4pm, a number of town centre retailers are offering a discount to their customers to cover the cost of an hours parking as part of the "First Hour Free" initiative.

Use any of the Great Yarmouth Borough Council town centre car parks and spend £10 or more in one transaction at participating retailers to get the equivalent cost of 1 hours parking discounted off your purchase*

"First Hour Free" participating retailers

  • Boots - Market Gates
  • Ponden Home - Market Place
  • Mocha - Regent Street
  • Coleman Opticians - Regent Street
  • Arcade Florist – Victoria Arcade
  • Specsavers - Market Place
  • Greggs - King Street 
  • Edinburgh Woolen Mill - Market Place
  • Garlands – Market Row
  • H Samuel - King Street
  • Judith Fisher at Brahams – Market Row
  • Hair Chair – Market Row
  • Cox & Son Jewellers - Northgate Street
  • Urban Oasis – Market Gates Road
  • Normans – Market Place
  • Bubblegum Boutique – Victoria Arcade
  • Jany Pets – Deneside
  • Cox & Son Jewellers - Market Row
  • Palmers Department Store – Market Place
  • IJustWanna...Candy - Regent Street
  • Army & Navy Store - King Street
  • Psychic Corner - Victoria Arcade
  • Instant Furniture - Market Row
  • Ultimate Glitz - Victoria Arcade
  • S & L Dearn Fruit and Veg stall - Yarmouth Market
  • Strictly Photography - Victoria Arcade

*Discount worth £1 against a minimum single transaction of £10 on redemption of voucher supplied with pay and display parking ticket. Voucher valid on day of issue only and can be used only once at retailers displaying the “First Hour Free” poster.

How to claim your “First Hour Free” discount

When paying for your parking up at any of the town centre car parks operated by Great Yarmouth Borough Council a 2nd ticket will be provided by the machine in addition to the normal pay and display ticket. Take this 2nd ticket with you when you visit any of the shops participating in the “First Hour Free” scheme. These are listed above and will be displaying a poster indicating that they are part of the “First Hour Free” initiative. When making your purchase of £10 or more remember to hand the 2nd ticket to the sales assistant to claim your discount. The assistant will retain this ticket and discount your purchase by £1 which is the cost of one hours town centre parking – your “First Hour Free”.


Use any of the Great Yarmouth Borough Council town centre car parks and spend £10 or more in one transaction at participating retailers to get the equivalent cost of 1 hours parking discounted off your purchase*

*On redemption of voucher from ticket machine, T's&C's apply

Click here for details

24.11.17 - Christmas Light Switch-On
Christmas in Great Yarmouth gets officially underway on Friday as Her Worship the Mayor of Great Yarmouth, Councillor Kerry Robinson Payne, takes to the stage to switch on the towns festive illuminations and Christmas tree lights. The Mayor will be joined by her special guest, the Michelin Star Celebrity Chef Galton Blackiston, to assist her in pushing down the all important Christmas Lights plunger.  The ceremony will form part of an evening of entertainment from 5.30pm with live music and a roof top firework display that coincides with the first day of the annual Great Yarmouth Christmas Fayre and the opening of the real ice rink in the town centre. The entertainment takes place on The Beach Soundstage which has been moved this year along with the Christmas Tree to the market place on the north side of the covered market as its normal location in the market square is occupied by the real ice rink. There will be live singing and dancing from local theatre and dance schools ‘Centre Stage’ and ‘Iceni’ plus some upbeat Christmas tunes from top local pop artists Penny Hannant and Gaby Starbuck to warm up the crowd ahead of the countdown shortly before 7pm. Making the introductions and keeping an eye on the time will be The Beach, Radio Norwich and North Norfolk Radio presenters Rob Chandler and Paul Carter. Rob makes a welcome return to the Christmas Lights event having presented it for a number of years with former radio colleague Chrissie Jackson. Her Worship the Mayor and special guests will take to the stage to join in the countdown which will take place at 7.00pm with the switch on of the Christmas Lights immediately followed by a fantastic pyrotechnic display from the roof of Market Gates shopping centre. The live music will continue after the fireworks with a performance from the Invidia Voices Choir whilst town centre shops and Christmas Fayre stalls in the Minster and on the market place will be open until 8pm.   Free parking is available in all Borough Council town centre car parks from 4.00pm (except the Market Place) and the ice rink will be open for last admissions until 9pm.
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