The pedestrian friendly Market Place provides the central hub of Great Yarmouth town centre, with its open Market Square piazza area providing shoppers somewhere to rest their legs and enjoy the atmosphere and the free entertainment that often takes place there. On Market days, Wednesday and Saturday, you will find some of the best opportunities to bag a bargain from a wide variety of stalls. The bustling covered market adjacent the Market Square is open six days a week and is home to the town’s world famous Chip Stalls - no trip to Great Yarmouth is complete without a bag of chips on the Market Place! and a variety of fresh food and produce stalls. Around the Market Place many of the town’s larger stores can be found as well as the main entrance to the town's largest shopping centre, Market Gates, which leads directly from the Market Square.

Market Gates Shopping Centre boasts some 48 retail stores with a mix of major high street brands and independent traders. The shopping centre has a varied calendar of promotions, events and entertainment during the year with retailer promotions throughout creating a lively and varied shopping experience.  Market Gates is a family friendly and secure place to shop and well worth a visit.

On the west side of the Market Place, lies the wrought iron canopy marking the entrance to Market Row, a narrow, quaint and historic shopping area that provides a delightful pedestrian route to the quayside. A wide variety of shopping awaits the person that takes the time to explore this historic part of the town which hosts over twenty different small independent traders. Fashions, jewellery, shoes, antiques, greetings cards are all catered for as well as a number of specialist services, shops and cafés. 

Beyond Market Row the wider Broad Row awaits with a further selection of unique independent traders offering a wide variety of goods, services and refreshments. Broad Row opens out into George Street, also heralded by a distinctively decorated ironwork feature, and Hall Quay, a stretch of commercial area that is the home of much of the towns banking facilities with most of the National Banks having a branch here. The Historic South Quay area, where many of the town’s Museums and other places of interest can be found, lies just beyond the Town Hall building that stands facing you as you exit the Rows.  

South of the Market Place piazza area, King Street has been one of Yarmouth’s most important shopping areas for centuries with many of the town's independent retailers and service businesses resident there. Leading away south of the Market Place King Street is the main link to the town’s heritage quarter that is the home to many of the town’s museums and historic buildings. Along the route visitors will find a myriad of unique independent shopping including music, crafts, jewellery, shoes, fashions, toys, computers, furniture and groceries.

Whilst checking out the shops along King Street a detour down Victoria Arcade is recommended. Retaining an 'olde worlde' charm that has been an feature of this covered shopping lane since it was built, the Arcade is home to a diverse range of shops, Tea rooms and cafés offering a wide range of products and services. Returning to King Street via Regent Street by turning right at the bottom of the Arcade will give you the opportunity to visit even more unique shops along the way.
 
And it doesn’t end there, as King Street also has a feast of Café's, Wine Bars, Pubs, Restaurants and Take-aways, making the area one of the most popular places in town for eating and drinking once the shopping is done. Certainly most tastes are catered for as far as eating out is concerned with Chinese, Thai, Indian, Portuguese and American style Diners all making for a mouth watering mix of places to enjoy.  The recently restored St. Georges Park, a Green Flag winner, provides a green oasis for a peaceful rest before perhaps taking the opportunity to stroll towards the seafront along Regent Road.

As the main pedestrian link between the seafront and town centre, Regent Road, with its wide selection of gift and seasonal shops, provides visitors with ample opportunities to take grab an ice cream and search for a unique memento of their stay in Great Yarmouth.