Town Centre News

Heard about Great Yarmouth Market's New Click & Collect pilot scheme 'ShopAppy'? Find out the latest...

With the halfway point of the 12-month pilot behind us now, we thought you might like to know exactly how the GoTrade click and collect initiative has progressed within the last 6 months and how the service has benefited the town centre so far. 


SHOPAPPY LAUNCH

A soft launch of the click and collect service was performed during August 2018, whereby GYTCP newsletter subscribers were sent 'incentive' vouchers in order to test the service. After the soft launch period, the service was fully launched to members of the public from 5th September 2018. A launch event was held in the market place where promotional goods and freebies were offered by way of promoting the service. The launch was successful with a huge spike in the number of 'hits' on the shopappy.com website as well as gaining the attention of the local media.

ADVERTISING

The service has been continuously advertised through various media outputs. During the first 6 month period ShopAppy was advertised via Facebook (paid campaign), The Beach Radio, local magazines, NMFT magazine and on the Great Yarmouth Mercury website. Advertising for the second period of the pilot is now underway with the service sponsoring The Beach Radio 'Number Ones' regular spot. Social media advertising is ongoing and has already proved to be a powerful tool in advertising the service locally, with the number of 'hits' on the website increasing with each post published.

FEATURED SHOPS

ShopAppy and GYTCP has been working to create a 'shop local' message when advertising the service. The emphasis of the majority of advertising on social media has been to create a positive insight into the real people who work on the market. Part of this process is featuring stalls and products to encourage people to browse the website, and hopefully visit the town with an appetite for what the market traders have on offer. Statistics show that pageviews or 'hits' on a specific shopkeepers page increases significantly when featured and advertised via social media.

One example of this can be seen during October 2018, where Andy's Clothing (2-day market) was featured on social media and the ShopAppy website. During week 1st - 7th October, Andy's Clothing had received 0 pageviews. Directly after featuring the stall on social media (10th October) via GYTCP and ShopAppy accounts, pageviews received were 777, with unique pageviews at 172.  

MORE STATS

Over the first 6 month period the website has received a good number of 'hits'. During July - Dec 2018 the website (Great Yarmouth only) received over 50,000 pageviews (51,511 in total). Unique pageviews for the same period came in at 19,040. That means that nearly 20,000 individual people browsed the website during the first 6 months. Overall pageviews of over 50,000 means that people were returning to the site at some point to view again. 

Data shows that the majority of website traffic for the first 6 month period originated from a google search (37%), with social media (24%) and direct i.e. typing in 'www.shopappy.com' (23%) coming a close second and third. The remaining came in via 'referrals' i.e. links from other websites.

The founder of ShopAppy, through previous data evidence, suggests that approximately 5% of people viewing the website will visit the town in order to make purchases. If this data is correct, that would mean that the service has potentially brought in approximately 1000 people to the town during July - December 2018.  

Overall, the service seems to have been successful in giving the participating market traders an online presence they did not have before.

ShopAppy is funded by the 'Go Trade' project. For more information on this please click here

Visit www.shopappy.com to see what Great Yarmouth Market has to offer...

 

 

 

Use any of the Great Yarmouth Borough Council town centre car parks and spend £10 or more in one transaction at participating retailers to get the equivalent cost of 1 hours parking discounted off your purchase*

*On redemption of voucher from ticket machine, T's&C's apply

Click here for details

SPOTLIGHT
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