Go Trade


Delivering Economic Growth through Traditional Markets

July 17 – March 21

The Great Yarmouth Town Centre Partnership, along with Great Yarmouth Borough Council, are both partners in a recently approved EU funded project to reinvigorate declining markets in England and France. ‘Go Trade’ is a €5.6m project that aims to reverse the decline being seen in visitors to local markets (and their town centres) through the delivery of training, mentoring, improved technology and animations to support the growth and development of local markets.

Go Trade is funded by The France (Channel) England Programme which is co-financed by the European Regional Development Fund (ERDF) which is contributing €3.8m.

The other project partner towns in the UK include Basildon Borough Council (lead Partner) Gravesham Borough Council and Castle Point Borough Council whilst French partners include Caen and Amiens. The programme of initiatives will start in 2018 and run until the end of 2020 and culminate in the establishment of a cross border ‘GO TRADE’ brand for markets. A complete list of project partners is shown below:

  • Basildon BC
  • Great Yarmouth BC
  • Castle Point BC
  • Gravesham BC
  • University of Greenwich
  • Town Centre Partnership Company (Great Yarmouth) Ltd
  • Visit Kent
  • Agence d’urbanisme et de développement Pays de Saint-Omer Flandre Intérieure
  • Communauté de Communes du Pays de Lumbres
  • Ville d’Amiens
  • Ville de Louvigné du Désert
  • Pas de Calais Tourisme
  • Chambre d’Agriculture du Nord-Pas-de-Calais
  • Ville De Caen
  • Office de Tourisme et des Congrès Caen la mer Normandie
  • National Federation of Market Traders



As part of the EU funded ‘Go Trade‘ initiative, Great Yarmouth presents a unique opportunity to shop your local market online!

The new ‘Click & Collect’ service for Great Yarmouth Market is hosted by ShopAppy, who have already had much success in several other market towns across the country.

ShopAppy delivers a simple to use platform which enables market traders to advertise a variety of their products online, with the added bonus of customers being able to click and collect items at a convenient time.

Customers can collect their orders out of normal market hours, using the dedicated ‘Collection Point’, The Market Tavern. Orders collected from the collection point will be available to collect from 3.30pm – 6.30pm Monday to Saturday.

If you would prefer to collect your order during market opening hours, items will be available to collect from 12.30pm to 3.30pm from the individual market stalls on the day of your collection.

Payment is taken once you place an order, so no need to worry about having the correct cash on you! Plus, if you collect after 4pm, you can park for free at either Palmers Car Park, Market Car Park or the Brewery Plain Car Park, all of which are a very short distance to the collection point.

Remember that not all products and market stalls are online yet! Come and take a look at the huge variety of items the market has on offer, and while you are here enjoy some famous Yarmouth Market chips!